Steve Jobs Dead, According To Bloomberg

Steve Jobs, Co-founder of Apple, Has died. At least, That's what Bloomberg said when they mistakenly published a prewritten obituary of the Apple founder on their website.

The pre-written obituary was accidentally published on the news outlets website after being updated and contained blank spaces which would later be filled with the apple founders age and cause of death.

The opening sentence described Jobs as the man who “helped make personal computers as easy to use as telephones, changed the way animated films are made, persuaded consumers to tune into digital music and refashioned the mobile phone.”

The 2,500-word piece also included praise from his rival Microsoft boss Bill Gates, details of his rise from college drop-out to technology billionaire, and a list of his family “survivors”.

Details of friends and colleagues of the Apple founder to be contacted by Bloomberg in the event of his death were also published with the obituary.

Bloomberg, which was founded by New York mayor Michael Bloomberg and prides itself on its accuracy and transparency, later published a note acknowledging the story's retraction on its wire.

“An incomplete story referencing Apple Inc. was inadvertently published by Bloomberg News at 4:27 p.m.New York time today,” the message read.